I’m Catherine, a strategic marketing consultant with a deep-rooted passion for storytelling and brand-building — especially within the AEC industry. Over the past 10+ years at TBG Partners, I honed my expertise in branding, messaging, and strategic communications for a landscape architecture and planning firm. Before that, I gained invaluable experience across a tech start-up, a non-profit, and a media company, shaping my diverse and adaptable approach to marketing.

A native Texan with a love for the landscapes that define this state, I spend my free time hiking through Texas’ natural spaces, camera in hand, capturing butterflies, wildflowers, and native flora and fauna. That appreciation for place and environment naturally connects with my professional work—crafting purposeful marketing strategies for firms that shape the built and natural world.

I hold a degree in English from Texas A&M, which laid the foundation for my storytelling-driven approach to branding and communication. And, as someone married to a landscape architect, I’ve spent years immersed in conversations about design, ecology, and placemaking—giving me an insider’s perspective on how architects, engineers, and designers communicate their vision.

At the heart of my work is a belief that marketing should be as intentional as design itself—a thoughtful, strategic tool that helps firms articulate their expertise, values, and impact. I love collaborating with AEC professionals to refine their messaging, strengthen their brand identity, and tell compelling stories that resonate.